Between April 4 and 7, 2017, in the German Köln city was held the principal exhibition of sporting goods «FIBO-2017». More than 700 leading companies of sports industry from over 40 countries of the world presented their products in the field of fitness, wellness, and healthy lifestyle. The LLC «Parapharm» became one of the four Russian companies which received invitations to this prestigious event. This year «FIBO-2017» broke its own record for attendance: more than 200 thousand of people visited the exhibition during 4 days.
Representatives of the Penza «Parapharm» holding presented its new line of sports nutrition «Fitness&Life» that was of great interest to European and American consumers. During the exposition were held successful business negotiations with partners from USA, United Kingdom, Spain, Bulgaria, Poland, France, and Russia. Several major contracts have been concluded, and cooperation with dozens of foreign companies was established.
Visitors of the exhibition could not only purchase exclusive food supplements of the new line «Fitness&Life» but also taste these natural products from eco-friendly fields and apiaries of our company. Foreign visitors degusted more than 5 kg of honey and other beekeeping products.
Participant of reality-project «Body Cult-2» Marina Bogomolova presented at the «FIBO-2017» the unique complex of food supplements for weight loss «Kilo—Light» which had already help her loss 55 kg. The popular show host being dressed as “Bee Maja” – so beloved in Germany animated character – really made European public to fall in love with herself. Dozens of visitors expressed the wish to take a photo with her.
During sports part of the event, the audience was warmed up by two-time Record Holder of the Guinness Book and official representative of the «Parapharm» company Aleksandr Dubrovin (Peresvet). This extreme athlete showed his most famous deadly trick “man – anvil”. However, this time the athlete broke with sledgehammer on his stomach not ordinary bricks, as usually, but 11 concrete blocks. He was accompanied by Champion of Russia in bodybuilding among juniors Andrey Skoromny and legendary Russian culturist, personal coach of the first persons of the state Yury Golubev. The famous athletes arranged for foreign audience unforgettable extremal show.